$2,100,000 investment over 3-year term
1 Available

Soccer is the most popular program at Free Play for Kids, engaging over 3,500 youth ages 7–18 years old across Edmonton. It’s part of our daily, year-round afterschool program for elementary-aged children and includes 12 community and club teams competing city wide.

Your logo or family name will be front and center on uniforms at thousands of practices and games per year within our after-school program, plus featured in leagues and tournaments all over the city. Soccer is a sport dearly loved by the families we serve, making you an immediate part of their community.

Delivering soccer at this scale currently costs about $700,000 per year, or roughly $200 per child. Younger kids play 40 times annually, while teens play up to 150 times a year. This is delivered by trained mentors from the same communities as the kids and powered by you, further strengthening that connection to new communities.

Recognition Package:

• Exclusive naming rights of all Free Play for Kids soccer programs. Any mention of a soccer program will be followed with “powered by XYZ.” This includes any Free Play for Kids marketing materials: social media, newsletter, website, press releases, annual report and any external communications

• Exclusive logo placement on all practice and game uniforms

• Logo placement on brandable soccer equipment

• Recognition at all Free to Play school sites

• Recognition at all Free Play-hosted soccer tournaments

• Recognition at all Free Play Wolves Soccer league games 

• Featured placement in all soccer-related communications to kids and families

• Bi-annual impact report showing children served through soccer programming

• Weekly social posts Monthly video series featuring soccer programs and your support

• Speaking and volunteer opportunities with kids, families, staff and other sponsors

• “Proud Supporter of Free Play” Digital Badge (Use of FP logo)

• Optional Advertising Additions: 

  • Physical ads at recreation centers across Edmonton

  • Digital ad campaign amplifying the existing Free Play monthly reach of 150,000 views.

$900,000 investment over 3 year term
1 Available

Build our basketball program. 2,000 kids and youth ages 7-18 years old take part in our basketball program. Basketball is part of our daily, year-round afterschool program for elementary-aged children, and teens play in our weekly 3x3 league.

Younger kids play basketball 40 times annually and take part in 10 Free Play-hosted tournaments. Teens play 28 times per year. Delivering basketball at this scale currently costs about $300,000 per year, or roughly $150 per child.

Recognition Package:

• Exclusive naming rights to all Free Play for Kids basketball. Any mention of the basketball program will be followed with “powered by XYZ.” This includes any Free Play marketing materials: social media, newsletter, website, press releases, annual report and any external communications

• Title naming rights for Free Play’s 3x3 Basketball League 

• Exclusive logo placement on all practice and game uniforms

• Logo placement on brandable basketball equipment

• Recognition at all Free to Play school sites

• Recognition at all Free Play-hosted basketball tournaments

• Recognition at all Free Play Wolves Basketball events and league games 

• Featured placement in all basketball-related communications to kids and families

• Bi-annual impact report showing children served through basketball programming

• Monthly video series featuring basketball programs and your support

• Speaking and volunteer opportunities with kids, families, staff and other sponsors

• “Proud Supporter of Free Play” Digital Badge (Use of FP logo)

• Optional Advertising Additions: 

  • Digital ad campaign amplifying existing Free Play monthly reach of 150,000 views

$200,000 investment over 3 year term
1 Available

Flag Football is rapidly growing in popularity among teens and is entering the world stage at the Olympics. Football is part of our daily, year-round afterschool program for close to 1,000 elementary-aged children.

Kids play football 40 times annually and take part in 10 Free Play-hosted tournaments. Delivering football at this scale currently costs about $200,000 per year, or roughly $200 per child.

Recognition Package:

• Exclusive naming rights to all Free Play for Kids flag football. Any mention of a flag football program will be followed with “powered by XYZ.” This includes any Free Play for Kids marketing materials: social media, newsletter, website, press releases, annual report and any external communications

• Title naming of Free Play’s annual flag football tournament series

• Exclusive logo placement on all practice and game uniforms

• Logo placement on brandable flag football equipment

• Recognition at all Free to Play school sites

• Recognition at all Free Play-hosted flag football tournaments

• Recognition at all Free Play Wolves Flag Football league games 

• Featured placement in all flag football-related communications to kids and families

• Bi-annual impact report showing children served through flag football programming

• Monthly video series featuring flag football programs and your support

• Speaking and volunteer opportunities with kids, families, staff and other sponsors

• “Proud Supporter of Free Play” Digital Badge (Use of FP logo)

• Optional Advertising Additions: 

  • Physical ads at recreation centers across Edmonton

  • Digital ad campaign amplifying existing Free Play monthly reach of 150,000 views.

$705K investment over 3 years
1 available

Food to Play is a crucial part of Free Play’s intent to promote holistic child development, ensuring that every child in our after-school programs receives nutritious snacks and food literacy that fuels their growth, play, and well-being. Beyond food access, Food to Play is built around a culturally inclusive curriculum designed by a certified nutritionist that helps kids explore healthy eating, food systems, and food justice through hands-on activities and discussion.

Each year, we provide over 100,000 healthy snacks, 5,000 food hampers, and over 240 nutritional literacy sessions to kids in our programs. Delivering Food to Play at scale currently costs about $235,000 annually, or roughly $150 per child.

Recognition Package:

• Exclusive naming rights to all Free Play for Kids’ Food to Play programming. Any mention of the food program will be followed with “powered by [Your Organization]” across all Free Play for Kids marketing: social media, newsletter, website, press releases, annual report, and external communications

• Title naming of the Food to Play curriculum and food hamper program

• Exclusive logo placement on all food packaging, hampers, snack bins, and program-related materials used across all school sites

• Brand integration into food-themed educational materials, including recipe cards, food literacy games, and curriculum resources

• Recognition at all Free Play program sites, including visible signage on food stations

• Recognition at community celebration days and wrap-up events that highlight Food to Play

• Bi-annual impact report highlighting snacks and food hampers provided, curriculum delivered, and success stories

• Monthly story series (video/photo) showcasing the impact of your support on food access and education

• Speaking and volunteer opportunities at food-themed events and with partner families

• “Proud Supporter of Free Play” digital badge and use of Free Play logo

$375,000 investment over 5 years
22/26 Schools Available

We know that many families and companies are looking for ways to leave a legacy. These are longer-term commitments where you know your investment is working every day in support of people who need it most. Becoming a “School Champion” ensures that 30 kids and families have free afterschool care every single day from September to June.

Kids learn a new sport each day, receive healthy snacks, and go home every week with a food hamper. Every day they learn new lessons on social, emotional and mental health. For families, this means they know their kids are safe. They save money on childcare and can earn more by gaining those extra hours each day.

Recognition Package:

• School site naming rights

• Permanent recognition signage at the school

• Featured placement in all school-specific communications

• Annual impact report for your specific school site

• Invitation to special school events and celebrations

• Logo placement on Free Play’s website (~10K monthly views)

• Social posts across Free Play’s social channels (~50K monthly views)

• Newsletter Feature (~5K subscribers)

$50,000 investment over 1 year
4 regions available: North, West, South, Central
(6 schools per region)

This sponsorship funds our “Fun Family Fridays” where children and families come together for unstructured play and community building. On Friday, kids are invited to choose their activity, with Free Play providing access to equipment, safe spaces, healthy snacks, and caring staff. Families are encouraged to participate, transforming schools into vibrant community hubs at the end of every week.

Recognition Package:

• Regional Naming Rights

• Branding on-site at all participating school locations

• Annual community impact report with photos, family stories, and participation highlights

• Invitation to drop-in Fridays or special celebration days

• Monthly posts across Free Play’s social channels (~50K monthly views)

• Newsletter Feature (~5K subscribers)

• Invitation to Free Play Annual General Meeting and Funders’ events.

$50,000 investment over 1 year
4 regions available: North, West, South, Central
(6 schools per region)

Every week, Free Play celebrates 24 kids in our daily after-school program across Edmonton with a “Leader of the Week” award. This award is given to one kid from each elementary school site who consistently shows up with heart, effort, and embodies the Free Play values of being an ambitious, inclusive, and fun leader.

“Leader of the Week” is one of the most visible and celebrated parts of the program, giving sponsors high-frequency, values-based brand exposure both digitally and in the communities we serve. The awards are presented in front of 120 kids, along with staff and community members. Right after, kids go straight home to be celebrated by families, and display their award on walls and fridges, left for years to remember a great accomplishment.

This is an exclusive new offering for the 2025/2026 school year starting in September, and you have first dibs! This sponsorship would celebrate 24 leaders every week, reaching over 480 kids over the school year. There are 4 Free Play regions: North, Central, West, and South. Each region has 6 schools servicing 120 kids. 

Recognition Package:

• Award to be renamed to “[Partner Name] Leader of the Week”

• Branded “Leader of the Week” certificates, gifts, and captain armbands

• Custom Leader Board plaque displayed at Game Days and Tournaments

• Recognition and branding at game days and tournaments

• Monthly posts across Free Play’s social channels (~10K weekly reach)

• Quarterly newsletter feature (~5,000 subscribers)

• Logo placement on Free Play’s website (~10K monthly views)

• Recognition in Free Play’s annual impact report

• Staff invited to present awards to participants

• Volunteer opportunities for staff

• Invitations to Free Play Annual General Meeting and Funders’ events